Stop Skimping
On Design.

Your Brand’s Success Depends On It.

AUGUST 2019

Today’s small business has it easy. Google and social media have armed them with easily accessible avenues of marketing and provided global access to new customers by the click of a mouse. All they have to do is present their brand professionally across all digital and non-digital platforms, provide customers with constant updates, create promotional content, monitor customer reviews on numerous sites and provide feedback–then wake up and do it all again. All while running a business.

OK, not so easy.

Yet, most small businesses have hesitations about spending money on marketing and design. I get it. You’ve created a stable business, built on hard work and strong relationships. You’re comfortable. Change is difficult. And again, it cost money.

Making a few assumptions and taking an unorthodox approach, let me walk you through a few scenarios.

Social Content

You fought it for as long as you could, but you’ve realized Social Media is king or queen (#metoo). It looks easy enough, so you create an account. Fill in the necessary info. Snap a photo. Create a post. Social media, check. Sales will skyrocket.

The reality is, you posted a grainy, badly cropped photo. It was of your dog. It had nothing to do with your business. Your mom gave you a like. Nobody clicked through to your website. Sales remain unaffected.

You missed the cardinal rule. Content doesn’t drive social media. Excellent content drives social media. Content that contains professionally art directed photography. Content that has well thought out and meaningful descriptions that speak to and inspire your target audience. Content that sparks a need to learn more about your brand culture and share it with others. You need some direction.

Website + Logo

You’re churning-out perfect posts with your killer content. The number of likes are through the roof. Your ego is feeding, but how are the sales numbers? No change. Huh? It’s because the website link in the bio sends your prospective client to the early 2000s, and they bounce before your pixelated logo even loads–leading to zero conversions. You need a new website. One that’s gorgeous, sleek and easy-to-use. A mobile-friendly sales engine that’s dripping in SEO keywords. And since you already have content, this is an easy fix.

Now, let’s talk about that logo. Stay with me. Take a deep breath. There’s a reason I didn’t start with this. For most small businesses, this conversation is like fingernails on a chalkboard. I know. You’ve built your business using this work-of-art. You’re emotionally attached. It’s become a member of the family. That doesn’t mean it’s good. When people say, don’t mix family and business, they’re referring to having logos designed by a nephew who just downloaded Adobe Illustrator and took an art class.

A well-designed logo has amazing abilities beyond the appeal. It’s transformative. It lifts morale of employees, instills pride in operations and provides the spark your business needs to move forward and grow. Make the change.

Presentation

You’re killing it on social. The content is on point. Prospects are flocking to the website. Bounce rate is down. Pageviews are up. Your converting sales. It’s like shooting fish in a barrel, but just one at a time. You’re getting greedy. You want to catch whales. It’s time to give the presentation of your career. One that could set your business up for quarters to come. Are you really going to use that stale PowerPoint you’ve been tinkering with all night? The one that’s littered with clip art and unreadable pie charts? I’m guessing the prospect will “need to think about it.”

A professionally designed presentation is like a perfect haircut or a fresh suit. It inspires confidence. You can’t wait to show it off. Take that confidence into the meeting room and walk out with the business.

Conclusion

Now, think about every customer-facing touchpoint associated with your business. Could I create a scenario similar to the ones above?

In today’s marketplace, every customer interaction is essential to your success. Each one working together creates your brand. Each one individually has the power to persuade or deter a prospective client. Why would you cut corners?

I’ll leave you with one last question to ponder. Would you think twice about hiring an incredibly talented salesperson that would work 24/7/365? They would need minimal supervision. They’d be loyal and promote the business professionally. They would close sales, provide leads and deliver important information to clients at a moments notice.

And they would do all of this for a one-time fee equal to half the yearly salary of your top performer. Kind of a no-brainer, huh?

Thank you for taking the time. If you’d like to start a discussion, need help with your company’s image or just like to fill out forms–here’s your chance.