Atlanta Braves Spring Training Guide
2007-2017
Clients
Disney
Atlanta Braves
ESPN
Title
Art Director
Graphic Designer
Production Manager
The Atlanta Braves hold spring training every year at the ESPN Wide World of Sports at Walt Disney World.
The job was simple. Create a 36-page spring training guide. Not a big deal until you realize it had to feature the Braves’ players and highlight their upcoming season, show-off all Disney has to offer while also plugging ESPN’s massive portfolio of upcoming events. This was my yearly lesson in crisis management but at the end of the day, we delivered an amazing product that satisfied everyone’s needs.
I don’t pat myself on the back often, but this guide was in a class of its own compared to the other 29 teams every spring.
Lesson Learned:
Communicate
A study in Clark’s style transformation: (From top left to right) 1. 2017, another collage celebrating 20 years 2. 2016, original illustration and nameplate font 3. 2015, my all-time favorite issue, original nameplate and font design 4. 2014, I want a redo 5. 2013, my second favorite, love the image 6. 2012, is techno-grunge a thing? 7. 2011, retro font overload 8. 2010, gradients everywhere 9. 2009, more fairy dust, please
More examples of the 2015 redesign below.
